THE ACADEMY

The Academy at Birmingham City FC has a clear aim of providing a place to pursue and achieve success through a first class coaching environment for all the young players registered in its system. Through a clearly defined strategy, strong culture and age specific coaching curriculum the Academy staff will utilise all available resources to progress players through the development phases and meet its purpose.

CORE PURPOSE

To produce players able to meet the criteria for 1st Team professional football at Birmingham City FC

ACADEMY VISION AND STRATEGY

The Club’s vision and strategy centre around,

Providing a first class coaching environment for all of the young players registered in its system.
Creating, maintaining and driving a culture of learning and development for players and staff ensuring it is found within the fabric of all operations.

Creating an environment geared to the early recruitment of players through our Pre Academy programme.
Providing an authentic childhood experience in an elite setting.
Developing a cohesive development strategy for players in the professional development phase it is our vision that players unable to meet the 1st Team criteria will find opportunity in the other tiers of professional football.
Producing well-rounded, well-educated and respectful individuals capable of pursuing a successful non-playing career whether it is within or outside of the football industry through a holistic approach.
Providing an inclusive environment for all players and their families.
Developing and maintaining high standards in all aspects of our work.

CULTURE AND VALUES

We aim to develop and refine the culture at Birmingham City Football Academy through the management, club personnel, players and parents. Through a collective process it is our responsibility to provide the appropriate environment presenting the best possible platform for our young players to achieve success. A strong culture and values will differentiate our programme from other providers.

CULTURE STATEMENT

An environment that represents excellence that demands high standards in all people and symbolises respect, hard work, commitment and honesty.
A place to pursue and achieve success